The Tourance Story
From our first baby blanket to a full collection of soft, modern luxuries designed to comfort, crafted to last.
Tourance began in San Francisco with a simple yet beautiful mission, to create the softest blankets imaginable for the ones we love most.
What started as a collection of cozy baby and family throws has evolved into a full line of ultra-soft luxury essentials. From pillows and robes to accessories and bags, all designed to bring comfort, beauty, and a sense of calm to everyday living.
Rooted in craftsmanship and inspired by the art of softness, we continue to design in San Francisco and produce with care. Every piece carries our promise: timeless design, enduring quality, and the unmistakable feel of Tourance.
Tourance — Designed and Made in California
Designed in California
Our story begins in California, a place where modern elegance, thoughtful design, and craftsmanship are a way of life.
Each Tourance piece is conceived here, shaped by the state’s coastal light, natural textures, and understated sophistication.
Produced with care and intention, our designs reflect a commitment to exceptional quality, integrity, and enduring comfort.
Ultra-Soft Luxury Fabric
At Tourance, softness and luxury is our signature.
Every fabric we design is crafted to deliver a sensory experience buttery, velvety, and effortlessly elegant. From our iconic throws and pillows to our luxurious robes, each piece embodies the same promise: to surround you in comfort and quiet sophistication.
Our materials are carefully chosen for their touch, durability, and beauty refined enough for modern living, yet comforting enough to become part of your daily rituals. Once you’ve felt
Easy Care & Long-Lasting
Luxury should be effortless.
That’s why every Tourance piece from our signature throws and pillows to robes and accessories is made to be as practical as it is beautiful.
Most of our products are machine washable and designed to retain their signature softness and quality for years to come.
Because true luxury isn’t fragile it’s something you can live in, love, and enjoy every day.
Perfect for Gifting
Tourance is more than a brand it’s a feeling, and the perfect gift for any occasion.
Whether it’s a soft throw for a loved one, a plush robe for someone special, or an elegant accessory to brighten a home, every Tourance piece is designed to bring warmth and joy.
A gift from Tourance is more than something to unwrap, it’s comfort, beauty, and thoughtfulness all in one.
Ready to experience the difference? Join thousands of satisfied customers who trust our products.